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Leveraging design and technology to transform the health experience | April 5-6, 2016 | Boston, MA


Governor’s Keynote Completes a Day Focused on Innovation in Mental Health and Addiction Recovery

BOSTON, MA -- March 2, 2016 -- Mad*Pow and Health 2.0 today announced that Massachusetts Governor Charlie Baker will deliver a keynote address on the opioid crisis at this year’s HxRefactored conference, being held April 5-6 at the Westin Boston Waterfront. HxRefactored is a revolutionary conference gathering more than 600 entrepreneurs, healthcare clinicians, designers and technologists from around the world for two days of thought-provoking panels, workshops and discussions on how to improve the quality of the health experience. Gov. Baker, who will speak on April 6th at 5:20 p.m., will discuss the opioid crisis and how the government, the health industry, designers, technologists, and many other members of society can come together to tackle this huge problem.


“With nearly four deaths per day in the Commonwealth, the opioid epidemic sweeping our state and country requires a vast array of tools and collaboration as we work to curb this public health crisis,” said Gov. Baker. “While we cannot solve the problem overnight, conversations with healthcare experts and innovators will ensure the latest technology and ideas are applied to facilitate progress and eradicate the opioid crisis from our communities.”


In addition to the keynote from Gov. Baker, HxRefactored will feature a number of other events focused on addiction, mental health and recovery. Drug Story Theater, an improvisational troop of teenagers in the early stages of recovery from addiction, will perform at HxRefactored.  These teens develop and perform their own shows about the seduction of, addiction to, and recovery from drugs and alcohol, and they bring these shows to schools and youth groups throughout Massachusetts to help educate others and transform themselves.  Drug Story Theater will present a special performance for the HxRefactored audience just prior to Gov. Baker’s speech.

“We are honored to have Gov. Baker join HxRefactored to bring attention to the opioid crisis.  A focus on the problem of addiction, the need for better mental health and for innovative ways to support people in recovery are all topics that are important to me, as a person who has experienced what it is like to see a family member suffer from addiction,” said Amy Cueva, Mad*Pow Founder and Chief Experience Officer.  “We are hopeful that we can harness the power of HxRefactored attendees to brainstorm ideas for how we can work together to improve the support and care available for those battling addiction or experiencing a mental health crisis.”

The conference also features several panel discussions and workshops relevant to the topic, including Designing to Improve Mental Health & Recovery, a design workshop being held on April 5 at 4:30 p.m..  More information about HxRefactored 2016, including agendas and speaker information can be found at http://www.hxrefactored.com.  To register and purchase tickets, visit http://www.health2con.com/ticket/hxrefactored-2016.

About Mad*Pow

Mad*Pow is a design agency that improves the experiences people have with technology, organizations, and each other. Using human-centered design, Mad*Pow creates strong multi-channel experience strategies, intuitive digital experiences and streamlined processes for its clients. Founded in 2000, Mad*Pow has partnered with industry leaders including Cigna, ESPN, Pearson, adidas, John Hancock, Microsoft, and Google. Mad*Pow has received honors for design excellence by the Webby Awards and the W3C. The company has offices in Boston and Portsmouth, NH.

About Health 2.0

Health 2.0 is the premiere showcase and catalyst for the advancement of new health technologies. Through a global series of conferences, thought leadership roundtables, developer competitions, pilot programs, and leading market intelligence, Health 2.0 drives the innovation and collaboration necessary to transform health and health care.


Liz Griffith




Deepa Mistry


SOURCE Health 2.0